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百度糯米:200亿塑造美好未来

2016-3-11 IBW 网新集团阅读数:3144

在2015年6月30日的百度糯米“会员+”O2O生态战略发布会上,李彦宏在发布会上宣布,百度将在未来三年向糯米追加投资200亿人民币,加大布局生活服务平台,彻底颠覆市场格局和行业生态。
在2015年6月30日的百度糯米“会员+”O2O生态战略发布会上,李彦宏在发布会上宣布,百度将在未来三年向糯米追加投资200亿人民币,加大布局生活服务平台,彻底颠覆市场格局和行业生态。



200亿背后的百度雄心


  200YI,ZUYITIXIANBAIDUDUINUOMI,YIJIO2OXINGYEDEZHONGSHI。ZHENGRULIYANHONGSHANGTAISHISUOYAN,“YUQISHUO(ZHEI)SHIBAIDUNUOMIDEZHANLVEFABUHUI,WOJUEDETAGENGXIANGSHIYIGEBAIDUDEFABUHUI。YINWEIBAIDUNUOMISHIBAIDUZUIWEIZHONGYAODEYIGEBUFEN,TASHIZHEIGESHIDAIZHONGBAIDUZUIXUYAOZHELIFAZHANDEYIGEYEWU。”


  随着移动时代的到来,尤其是O2O的快速发展,百度将战略重点从“连接人和信息”转移到“连接人和服务”,即用户能直接通过百度获取服务。这一转移在2013年百度大会发布的轻应用中就有体现,当时的口号是“连接人与生活”;2014年,李彦宏在百度推出“直达号”的当天,首次提出“百度连接人与服务”的战略。而实现这一战略,需要连接线下商家,把他们对接到百度信息系统上,使消费者能够在找到信息、内容的同时,能够直接下单,获得他们真正想要的服务,真正完成人和服务的连接。


  NUOMIZUOWEILIANJIEBAIDULIANJIEYONGHUHEXIANXIASHANGJIADEZHONGYAOPINGTAI,DEDAODEBUJINJINSHI200YIRENMINBIDEZIJINZHICHI,GENGSHIBAIDUQUANFANGWEIDEZHICHI,YONGYOUSOUSUOYINQING、DITU、QIANBAO、DASHUJUDEBAIDUZAIYIXIAJIGEFANGMIANYOUZHEDETIANDUHOUDEYOUSHI:


  1、YIDONGSOUSUO


  GENJUBAIDU2015NIANDIYIJIDUCAIBAO,SHOUJIBAIDUYIYOU6YIYONGHU,YUEHUOYUEYONGHU2.5YI,Q1YIDONGSOUSUOYUEHUO6YI,CHENGWEIYIDONGDIYIRUKOU,YIDONGSOUSUOSHICHANGFENECHAO83.6%,RIDAOCHUWEBLIULIANGDA10YILIANGJI,GUANJIANCISOUSUOKEYIZHIJIEDAOLIUDAONUOMI。


  2、BAIDUDITU


  JIEZHI2015NIAN3YUEDI,BAIDUDITUKEHUDUANYUEHUOYUEYONGHUSHUCHAOGUO2.7YI,YICHAOGUO70%DESHICHANGFENEPAIMINGSHOUWEI。TONGSHI,BAIDULBSKAIFANGPINGTAIMEITIANXIANGYINGLAIZIDISANFANGCHAOGUO110YICIDINGWEIQINGQIU,YONGYOU3400WANPOISHUJU,CHAOGUO1800WANDESHENDUSHENGHUOPOISHUJU,FUGAISHANGBAIGEBUTONGLEIXINGDEDAXIAOXINGYE,MANZUYONGHUSHENGHUOFUWUDEFANGFANGMIANMIAN。ANZHAOLIYANHONGDESHEXIANG,JIANGLAIYONGHUZHIXUYAOSOUSUO“DIANYINGYUAN”,JIUKEYICHAKANZHOUWEIDIANYINGYUANDEWEIZHIHEYINGXUN,BINGDAOLIUZHIZHIJIEGOUMAIDIANYINGPIAO。


  3、DASHUJU


  BAIDUHENZAOFALIDASHUJULINGYU,JIANLILEBEIJINGDASHUJUSHIYANSHI。ZAICIJICHUSHANG,KEYILIYONGCANYINDASHUJUHEYONGHUXINGWEISHUJU,WEISHANGJIAGUANLIHEYINGXIAOTIGONGJINGZHUNJUECEYIJU,BANGZHUSHANGHUDAJIANZIWOYINGXIAOPINGTAI;BAIDUWEIYONGHUJIANLIGERENMOXING,SUOYOUSHIYONGGUODECHANPINDESHUJUHUIHUIJUDAOBAIDUYUNDUAN,RENGONGZHINENGHUIZHICHUYIGERENDEHUAXIANG,JIYUCIWEIYONGHUJISHANGJIAJINXINGDASHUJUJUECETUISONG。


  CIWAI,BAIDUZAIYUYINSOUSUO、TUXIANGSHIBIE、SHENDUXUEXI、ZIRANYUYANLIJIE、RENGONGZHINENGDENGLINGYUDOUYOUZHEMINGXIANDEYOUSHI,SUIZHEZHEIXIEGONGNENGDEBUDUANQIANGDAHEYINGYONG,NUOMINENGGOUGENGBIANLI、GENGKUAIJIEDI“LIANJIEQIRENHEFUWU”,BUJINNENGSHIBAIDUCONGZHONGHUOYI,YENENGGOURANGHEZUOHUOBAN、ZHENGGESHENGTAIQUAN,HEBAIDUHEZUODESHANGJIAHUOYI,RANGXIAOFEIZHENENGGOUDEDAOSHIHUI。


改造传统团购模式


  这一战略,对于似乎已成定局的团购行业来说,无疑是一枚重磅炸弹。在几年前的团购大战中,美团网和大众点评在腥风血雨中杀出重围,成为行业前二的垄断巨头,而被百度全资收购的糯米,则一直处在老三的地位。


  DANSUIZHESHICHANGDECHENGSHU,CHUANTONGTUANGOUMOSHIDEBIDUANKAISHIBAOLU:


  DUIYUPINGTAILAISHUO,YONGHUZHONGCHENGDUDI,YONGHUZAIXUANZETUANGOUXIAOFEISHI,KEYITONGGUOHUOBISANJIA,XUANZEZUISHIHUIDEPINGTAIGOUMAITUANGOUQUAN,DUIYINGYONGDERENZHICHENGDUXIANGDUIDI;WEILEYINGDESHANGJIAHESHICHANG,GEPINGTAITIGONGDALIANGBUTIE,ZHIJIEDAOZHISUIRANYUELIUSHUILIANGDA,DANLIRUNLVJIAODI。


  DUIYUSHANGJIALAISHUO,DABUFENGUKESHIDAODIANHOUTUANGOU,CHUANTONGFUWUYEWANGWANGJIMEINENGYOUXIAOSHIXIANXINGUKEDEZENGZHANG,YEMEINENGKUOZHANSHOUYI,FANERSHIZHENGJIADINGDANBIANCHENGLEDAZHEDINGDAN。JUXINGYESHUJUXIANSHI,JIN60%DETUANGOUDINGDANDOUSHIDAODIANXIANTUAN,BINGMEIYOUWEISHANGHUJIEJUELAXINDEWENTI;CIWAI,DANGQIANTUANGOUSHICHANGXIGUANYUDIJIABUTIEYONGHU,CHAODIYOUHUIFULIYANGCHENGYONGHUYILAI,YIWEIZHUIQIUDIJIA,ZHANGYUANYINGXIANGSHOURU。


  DUIYUYONGHULAISHUO,SUIRANTUANGOUDAILAILESHIHUI,DANSHIYOUYUSHANGJIAHUOLIBO,YONGHUDEDAODETUANGOUXIAOFEITIYANWANGWANGLIEYUZHENGJIAXIAOFEI、HUIYUANXIAOFEI。


  NUOMIDE“HUIYUAN+”ZHANLVE,ZHENDUIDEZHENGSHICHUANTONGTUANGOUZHEIXIERIYITUXIANDEBIDUAN:


  DIYI,TONGGUOZAIBAIDUNUOMIKEHUDUANYIFENKUAILESHIFENSHEZHIJINGXUANPINPAIZHUANQU,DUIJIESHANGHUCRMGUANLIXITONG,LIANHESHANGHUKAIFADIANPUYEJUHE、CHUZHIKA、DAODIANFUHEBAINUOLIANDENGFANGSHI,BANGZHUSHANGJIADAJIANZIWOYINGXIAOPINGTAI,GAIBIANLIANGZHECHUANTONGDELIULIANGDAORUYUCHENGJIEGUANXI,JIANLILIANGZHEZHIJIANDELIANGXINGHUDONG,GONGTONGWEIYONGHUTIGONGLIANGHAODEXIAOFEITIYAN,TIGAOYONGHUDELIUCUNLVHEZHONGCHENGDU,WEISHANGJIADAILAIZHANGYUANSHOUYI。


  DIER,JIANLIBAIDUNUOMIVIPJIZHI,YONGHUZAIXIAOFEILEIJIDADAOYIDINGJINEHOU,ZIDONGCHENGWEIVIPHUIYUAN,KEZAIJINGXUANPINPAIZHUANQUXIANGSHOUZHESHANGZAIJIAN。ZAIVIPJIZHIXIA,WEISHANGJIADUORUKOU、DUOCHANGJINGDAOLIUXINYONGHU,BINGTISHENGNUOMIPINGTAIZHENGTIDEYONGHUNIANXING。


  DISAN,LIYONGDASHUJUHEYONGHUXINGWEISHUJUWEISHANGJIAGUANLIHEYINGXIAOTIGONGJINGZHUNJUECEYIJU,TONGSHIYENENGJIYUXIAOFEIZHEDEYONGHUXINGWEISHUJUXIANGTAMENTIGONGGENGYOUZHIDEFUWU,CONGERBUDUANTIGAOKEHULIUCUNLVHEXIAOFEIPINCI。


  NUOMISHITUTONGGUODUICHUANTONGTUANGOUMOSHIDEGAIZAO,BINGLIYONGBAIDUDEPINGTAIHEZIYUANYOUSHI,SHIXIANTUANGOUSHICHANGDEWANDAOCHAOCHE。

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