在2015年6月30日的百度糯米“会员+”O2O生态战略发布会上，李彦宏在发布会上宣布，百度将在未来三年向糯米追加投资200亿人民币，加大布局生活服务平台，彻底颠覆市场格局和行业生态。

200亿背后的百度雄心

　　200YI，ZUYITIXIANBAIDUDUINUOMI，YIJIO2OXINGYEDEZHONGSHI。ZHENGRULIYANHONGSHANGTAISHISUOYAN，“YUQISHUO（ZHEI）SHIBAIDUNUOMIDEZHANLVEFABUHUI，WOJUEDETAGENGXIANGSHIYIGEBAIDUDEFABUHUI。YINWEIBAIDUNUOMISHIBAIDUZUIWEIZHONGYAODEYIGEBUFEN，TASHIZHEIGESHIDAIZHONGBAIDUZUIXUYAOZHELIFAZHANDEYIGEYEWU。”

　　随着移动时代的到来，尤其是O2O的快速发展，百度将战略重点从“连接人和信息”转移到“连接人和服务”，即用户能直接通过百度获取服务。这一转移在2013年百度大会发布的轻应用中就有体现，当时的口号是“连接人与生活”；2014年，李彦宏在百度推出“直达号”的当天，首次提出“百度连接人与服务”的战略。而实现这一战略，需要连接线下商家，把他们对接到百度信息系统上，使消费者能够在找到信息、内容的同时，能够直接下单，获得他们真正想要的服务，真正完成人和服务的连接。

　　NUOMIZUOWEILIANJIEBAIDULIANJIEYONGHUHEXIANXIASHANGJIADEZHONGYAOPINGTAI，DEDAODEBUJINJINSHI200YIRENMINBIDEZIJINZHICHI，GENGSHIBAIDUQUANFANGWEIDEZHICHI，YONGYOUSOUSUOYINQING、DITU、QIANBAO、DASHUJUDEBAIDUZAIYIXIAJIGEFANGMIANYOUZHEDETIANDUHOUDEYOUSHI：

　　1、YIDONGSOUSUO

　　GENJUBAIDU2015NIANDIYIJIDUCAIBAO，SHOUJIBAIDUYIYOU6YIYONGHU，YUEHUOYUEYONGHU2.5YI，Q1YIDONGSOUSUOYUEHUO6YI，CHENGWEIYIDONGDIYIRUKOU，YIDONGSOUSUOSHICHANGFENECHAO83.6%，RIDAOCHUWEBLIULIANGDA10YILIANGJI，GUANJIANCISOUSUOKEYIZHIJIEDAOLIUDAONUOMI。

　　2、BAIDUDITU

　　JIEZHI2015NIAN3YUEDI，BAIDUDITUKEHUDUANYUEHUOYUEYONGHUSHUCHAOGUO2.7YI，YICHAOGUO70%DESHICHANGFENEPAIMINGSHOUWEI。TONGSHI，BAIDULBSKAIFANGPINGTAIMEITIANXIANGYINGLAIZIDISANFANGCHAOGUO110YICIDINGWEIQINGQIU，YONGYOU3400WANPOISHUJU，CHAOGUO1800WANDESHENDUSHENGHUOPOISHUJU，FUGAISHANGBAIGEBUTONGLEIXINGDEDAXIAOXINGYE，MANZUYONGHUSHENGHUOFUWUDEFANGFANGMIANMIAN。ANZHAOLIYANHONGDESHEXIANG，JIANGLAIYONGHUZHIXUYAOSOUSUO“DIANYINGYUAN”，JIUKEYICHAKANZHOUWEIDIANYINGYUANDEWEIZHIHEYINGXUN，BINGDAOLIUZHIZHIJIEGOUMAIDIANYINGPIAO。

　　3、DASHUJU

　　BAIDUHENZAOFALIDASHUJULINGYU，JIANLILEBEIJINGDASHUJUSHIYANSHI。ZAICIJICHUSHANG，KEYILIYONGCANYINDASHUJUHEYONGHUXINGWEISHUJU，WEISHANGJIAGUANLIHEYINGXIAOTIGONGJINGZHUNJUECEYIJU，BANGZHUSHANGHUDAJIANZIWOYINGXIAOPINGTAI；BAIDUWEIYONGHUJIANLIGERENMOXING，SUOYOUSHIYONGGUODECHANPINDESHUJUHUIHUIJUDAOBAIDUYUNDUAN，RENGONGZHINENGHUIZHICHUYIGERENDEHUAXIANG，JIYUCIWEIYONGHUJISHANGJIAJINXINGDASHUJUJUECETUISONG。

　　CIWAI，BAIDUZAIYUYINSOUSUO、TUXIANGSHIBIE、SHENDUXUEXI、ZIRANYUYANLIJIE、RENGONGZHINENGDENGLINGYUDOUYOUZHEMINGXIANDEYOUSHI，SUIZHEZHEIXIEGONGNENGDEBUDUANQIANGDAHEYINGYONG，NUOMINENGGOUGENGBIANLI、GENGKUAIJIEDI“LIANJIEQIRENHEFUWU”，BUJINNENGSHIBAIDUCONGZHONGHUOYI，YENENGGOURANGHEZUOHUOBAN、ZHENGGESHENGTAIQUAN，HEBAIDUHEZUODESHANGJIAHUOYI，RANGXIAOFEIZHENENGGOUDEDAOSHIHUI。

改造传统团购模式

　　这一战略，对于似乎已成定局的团购行业来说，无疑是一枚重磅炸弹。在几年前的团购大战中，美团网和大众点评在腥风血雨中杀出重围，成为行业前二的垄断巨头，而被百度全资收购的糯米，则一直处在老三的地位。

　　DANSUIZHESHICHANGDECHENGSHU，CHUANTONGTUANGOUMOSHIDEBIDUANKAISHIBAOLU：

　　DUIYUPINGTAILAISHUO，YONGHUZHONGCHENGDUDI，YONGHUZAIXUANZETUANGOUXIAOFEISHI，KEYITONGGUOHUOBISANJIA，XUANZEZUISHIHUIDEPINGTAIGOUMAITUANGOUQUAN，DUIYINGYONGDERENZHICHENGDUXIANGDUIDI；WEILEYINGDESHANGJIAHESHICHANG，GEPINGTAITIGONGDALIANGBUTIE，ZHIJIEDAOZHISUIRANYUELIUSHUILIANGDA，DANLIRUNLVJIAODI。

　　DUIYUSHANGJIALAISHUO，DABUFENGUKESHIDAODIANHOUTUANGOU，CHUANTONGFUWUYEWANGWANGJIMEINENGYOUXIAOSHIXIANXINGUKEDEZENGZHANG，YEMEINENGKUOZHANSHOUYI，FANERSHIZHENGJIADINGDANBIANCHENGLEDAZHEDINGDAN。JUXINGYESHUJUXIANSHI，JIN60%DETUANGOUDINGDANDOUSHIDAODIANXIANTUAN，BINGMEIYOUWEISHANGHUJIEJUELAXINDEWENTI；CIWAI，DANGQIANTUANGOUSHICHANGXIGUANYUDIJIABUTIEYONGHU，CHAODIYOUHUIFULIYANGCHENGYONGHUYILAI，YIWEIZHUIQIUDIJIA，ZHANGYUANYINGXIANGSHOURU。

　　DUIYUYONGHULAISHUO，SUIRANTUANGOUDAILAILESHIHUI，DANSHIYOUYUSHANGJIAHUOLIBO，YONGHUDEDAODETUANGOUXIAOFEITIYANWANGWANGLIEYUZHENGJIAXIAOFEI、HUIYUANXIAOFEI。

　　NUOMIDE“HUIYUAN+”ZHANLVE，ZHENDUIDEZHENGSHICHUANTONGTUANGOUZHEIXIERIYITUXIANDEBIDUAN：

　　DIYI，TONGGUOZAIBAIDUNUOMIKEHUDUANYIFENKUAILESHIFENSHEZHIJINGXUANPINPAIZHUANQU,DUIJIESHANGHUCRMGUANLIXITONG，LIANHESHANGHUKAIFADIANPUYEJUHE、CHUZHIKA、DAODIANFUHEBAINUOLIANDENGFANGSHI，BANGZHUSHANGJIADAJIANZIWOYINGXIAOPINGTAI，GAIBIANLIANGZHECHUANTONGDELIULIANGDAORUYUCHENGJIEGUANXI，JIANLILIANGZHEZHIJIANDELIANGXINGHUDONG，GONGTONGWEIYONGHUTIGONGLIANGHAODEXIAOFEITIYAN，TIGAOYONGHUDELIUCUNLVHEZHONGCHENGDU，WEISHANGJIADAILAIZHANGYUANSHOUYI。

　　DIER，JIANLIBAIDUNUOMIVIPJIZHI，YONGHUZAIXIAOFEILEIJIDADAOYIDINGJINEHOU，ZIDONGCHENGWEIVIPHUIYUAN，KEZAIJINGXUANPINPAIZHUANQUXIANGSHOUZHESHANGZAIJIAN。ZAIVIPJIZHIXIA，WEISHANGJIADUORUKOU、DUOCHANGJINGDAOLIUXINYONGHU，BINGTISHENGNUOMIPINGTAIZHENGTIDEYONGHUNIANXING。

　　DISAN，LIYONGDASHUJUHEYONGHUXINGWEISHUJUWEISHANGJIAGUANLIHEYINGXIAOTIGONGJINGZHUNJUECEYIJU，TONGSHIYENENGJIYUXIAOFEIZHEDEYONGHUXINGWEISHUJUXIANGTAMENTIGONGGENGYOUZHIDEFUWU，CONGERBUDUANTIGAOKEHULIUCUNLVHEXIAOFEIPINCI。

　　NUOMISHITUTONGGUODUICHUANTONGTUANGOUMOSHIDEGAIZAO，BINGLIYONGBAIDUDEPINGTAIHEZIYUANYOUSHI，SHIXIANTUANGOUSHICHANGDEWANDAOCHAOCHE。