2016-3-11 IBW 网新集团阅读数:3144
200亿背后的百度雄心
200YI,ZUYITIXIANBAIDUDUINUOMI,YIJIO2OXINGYEDEZHONGSHI。ZHENGRULIYANHONGSHANGTAISHISUOYAN,“YUQISHUO(ZHEI)SHIBAIDUNUOMIDEZHANLVEFABUHUI,WOJUEDETAGENGXIANGSHIYIGEBAIDUDEFABUHUI。YINWEIBAIDUNUOMISHIBAIDUZUIWEIZHONGYAODEYIGEBUFEN,TASHIZHEIGESHIDAIZHONGBAIDUZUIXUYAOZHELIFAZHANDEYIGEYEWU。”
NUOMIZUOWEILIANJIEBAIDULIANJIEYONGHUHEXIANXIASHANGJIADEZHONGYAOPINGTAI,DEDAODEBUJINJINSHI200YIRENMINBIDEZIJINZHICHI,GENGSHIBAIDUQUANFANGWEIDEZHICHI,YONGYOUSOUSUOYINQING、DITU、QIANBAO、DASHUJUDEBAIDUZAIYIXIAJIGEFANGMIANYOUZHEDETIANDUHOUDEYOUSHI:
1、YIDONGSOUSUO
GENJUBAIDU2015NIANDIYIJIDUCAIBAO,SHOUJIBAIDUYIYOU6YIYONGHU,YUEHUOYUEYONGHU2.5YI,Q1YIDONGSOUSUOYUEHUO6YI,CHENGWEIYIDONGDIYIRUKOU,YIDONGSOUSUOSHICHANGFENECHAO83.6%,RIDAOCHUWEBLIULIANGDA10YILIANGJI,GUANJIANCISOUSUOKEYIZHIJIEDAOLIUDAONUOMI。
2、BAIDUDITU
JIEZHI2015NIAN3YUEDI,BAIDUDITUKEHUDUANYUEHUOYUEYONGHUSHUCHAOGUO2.7YI,YICHAOGUO70%DESHICHANGFENEPAIMINGSHOUWEI。TONGSHI,BAIDULBSKAIFANGPINGTAIMEITIANXIANGYINGLAIZIDISANFANGCHAOGUO110YICIDINGWEIQINGQIU,YONGYOU3400WANPOISHUJU,CHAOGUO1800WANDESHENDUSHENGHUOPOISHUJU,FUGAISHANGBAIGEBUTONGLEIXINGDEDAXIAOXINGYE,MANZUYONGHUSHENGHUOFUWUDEFANGFANGMIANMIAN。ANZHAOLIYANHONGDESHEXIANG,JIANGLAIYONGHUZHIXUYAOSOUSUO“DIANYINGYUAN”,JIUKEYICHAKANZHOUWEIDIANYINGYUANDEWEIZHIHEYINGXUN,BINGDAOLIUZHIZHIJIEGOUMAIDIANYINGPIAO。
3、DASHUJU
BAIDUHENZAOFALIDASHUJULINGYU,JIANLILEBEIJINGDASHUJUSHIYANSHI。ZAICIJICHUSHANG,KEYILIYONGCANYINDASHUJUHEYONGHUXINGWEISHUJU,WEISHANGJIAGUANLIHEYINGXIAOTIGONGJINGZHUNJUECEYIJU,BANGZHUSHANGHUDAJIANZIWOYINGXIAOPINGTAI;BAIDUWEIYONGHUJIANLIGERENMOXING,SUOYOUSHIYONGGUODECHANPINDESHUJUHUIHUIJUDAOBAIDUYUNDUAN,RENGONGZHINENGHUIZHICHUYIGERENDEHUAXIANG,JIYUCIWEIYONGHUJISHANGJIAJINXINGDASHUJUJUECETUISONG。
CIWAI,BAIDUZAIYUYINSOUSUO、TUXIANGSHIBIE、SHENDUXUEXI、ZIRANYUYANLIJIE、RENGONGZHINENGDENGLINGYUDOUYOUZHEMINGXIANDEYOUSHI,SUIZHEZHEIXIEGONGNENGDEBUDUANQIANGDAHEYINGYONG,NUOMINENGGOUGENGBIANLI、GENGKUAIJIEDI“LIANJIEQIRENHEFUWU”,BUJINNENGSHIBAIDUCONGZHONGHUOYI,YENENGGOURANGHEZUOHUOBAN、ZHENGGESHENGTAIQUAN,HEBAIDUHEZUODESHANGJIAHUOYI,RANGXIAOFEIZHENENGGOUDEDAOSHIHUI。
改造传统团购模式
DANSUIZHESHICHANGDECHENGSHU,CHUANTONGTUANGOUMOSHIDEBIDUANKAISHIBAOLU:
DUIYUPINGTAILAISHUO,YONGHUZHONGCHENGDUDI,YONGHUZAIXUANZETUANGOUXIAOFEISHI,KEYITONGGUOHUOBISANJIA,XUANZEZUISHIHUIDEPINGTAIGOUMAITUANGOUQUAN,DUIYINGYONGDERENZHICHENGDUXIANGDUIDI;WEILEYINGDESHANGJIAHESHICHANG,GEPINGTAITIGONGDALIANGBUTIE,ZHIJIEDAOZHISUIRANYUELIUSHUILIANGDA,DANLIRUNLVJIAODI。
DUIYUSHANGJIALAISHUO,DABUFENGUKESHIDAODIANHOUTUANGOU,CHUANTONGFUWUYEWANGWANGJIMEINENGYOUXIAOSHIXIANXINGUKEDEZENGZHANG,YEMEINENGKUOZHANSHOUYI,FANERSHIZHENGJIADINGDANBIANCHENGLEDAZHEDINGDAN。JUXINGYESHUJUXIANSHI,JIN60%DETUANGOUDINGDANDOUSHIDAODIANXIANTUAN,BINGMEIYOUWEISHANGHUJIEJUELAXINDEWENTI;CIWAI,DANGQIANTUANGOUSHICHANGXIGUANYUDIJIABUTIEYONGHU,CHAODIYOUHUIFULIYANGCHENGYONGHUYILAI,YIWEIZHUIQIUDIJIA,ZHANGYUANYINGXIANGSHOURU。
DUIYUYONGHULAISHUO,SUIRANTUANGOUDAILAILESHIHUI,DANSHIYOUYUSHANGJIAHUOLIBO,YONGHUDEDAODETUANGOUXIAOFEITIYANWANGWANGLIEYUZHENGJIAXIAOFEI、HUIYUANXIAOFEI。
NUOMIDE“HUIYUAN+”ZHANLVE,ZHENDUIDEZHENGSHICHUANTONGTUANGOUZHEIXIERIYITUXIANDEBIDUAN:
DIYI,TONGGUOZAIBAIDUNUOMIKEHUDUANYIFENKUAILESHIFENSHEZHIJINGXUANPINPAIZHUANQU,DUIJIESHANGHUCRMGUANLIXITONG,LIANHESHANGHUKAIFADIANPUYEJUHE、CHUZHIKA、DAODIANFUHEBAINUOLIANDENGFANGSHI,BANGZHUSHANGJIADAJIANZIWOYINGXIAOPINGTAI,GAIBIANLIANGZHECHUANTONGDELIULIANGDAORUYUCHENGJIEGUANXI,JIANLILIANGZHEZHIJIANDELIANGXINGHUDONG,GONGTONGWEIYONGHUTIGONGLIANGHAODEXIAOFEITIYAN,TIGAOYONGHUDELIUCUNLVHEZHONGCHENGDU,WEISHANGJIADAILAIZHANGYUANSHOUYI。
DIER,JIANLIBAIDUNUOMIVIPJIZHI,YONGHUZAIXIAOFEILEIJIDADAOYIDINGJINEHOU,ZIDONGCHENGWEIVIPHUIYUAN,KEZAIJINGXUANPINPAIZHUANQUXIANGSHOUZHESHANGZAIJIAN。ZAIVIPJIZHIXIA,WEISHANGJIADUORUKOU、DUOCHANGJINGDAOLIUXINYONGHU,BINGTISHENGNUOMIPINGTAIZHENGTIDEYONGHUNIANXING。
DISAN,LIYONGDASHUJUHEYONGHUXINGWEISHUJUWEISHANGJIAGUANLIHEYINGXIAOTIGONGJINGZHUNJUECEYIJU,TONGSHIYENENGJIYUXIAOFEIZHEDEYONGHUXINGWEISHUJUXIANGTAMENTIGONGGENGYOUZHIDEFUWU,CONGERBUDUANTIGAOKEHULIUCUNLVHEXIAOFEIPINCI。
NUOMISHITUTONGGUODUICHUANTONGTUANGOUMOSHIDEGAIZAO,BINGLIYONGBAIDUDEPINGTAIHEZIYUANYOUSHI,SHIXIANTUANGOUSHICHANGDEWANDAOCHAOCHE。